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Press Release - Global Crick Brand Kookaburra Demonstrates Local Trend for Online Reinvention

Press Release....19th April 2007


Global Cricket Brand Kookaburra Demonstrates Local Trend For Online Reinvention

Many Local Businesses Developing Second or Third Generation Website Says Impact Web Solutions

Global cricket super brand Kookaburra is amongst the many businesses across the Midlands that are opting to reinvent themselves online in order to attract increased business, according to Impact Web Solutions, the largest independent web agency in Leicestershire.

Kookaburra’s new site www.3DSports.co.uk was launched in the run up to the Cricket World Cup in order to maximise revenue from the event and raise awareness of the 3D Sports brand, traditionally a catalogue sales-led business which is rapidly growing its online presence. The new website, which stocks personal cricket equipment from a range of businesses, including Kookaburra, replaces the previous site which was launched four years ago and is just one of three sites that Kookaburra has briefed Impact Web Solutions to create, including the business’ forthcoming corporate site.

Many other local businesses, such as Bikram Yoga, the only hot yoga studio based in the UK which is outside of London, are now developing the second, third or indeed fourth versions of their website, to keep pace with changes in technology and ensure that their business is presented as fresh and contemporary to online audiences.

It is estimated that around (77)% of businesses in Leicestershire now have a website, with around 63 % of these being more than three years old. Since these websites were first launched, consumers and corporate users alike have become considerably more sophisticated in their use of the internet and, as a result of generally heightened expectations, many sites are now beginning to show their age.


Brett Elliot, Managing Director of Kookaburra, commented:

“With the website fast catching mail order as a revenue-generating sales channel, a new 3D Sports website was quite simply a business imperative for our brand to capitalise on global interest in the World Cup. We wanted to work with a professional, local business which had the resources of a larger agency and was able to deliver not only an excellent website that we could self manage but excellent Google page rankings .”


One major trend which has surfaced over the last eighteen months is the ‘weblog’ – more commonly known as the Blog. Once regarded solely as a vehicle for the opinionated to espouse their views in public, blogs have become an effective marketing tool for both corporates and small businesses, allowing organisations to present themselves as transparent and thereby develop closer ties with their customer base.


Giles Button , MD of Impact Web Solutions, commented:

“Every form of corporate identity needs to be refreshed periodically to retain an interest factor and keep pace with the times. However, in website terms, the last threeyears has seen quantum leaps forwards in terms of design, usability, accessibility and features, amongst other factors. Consequently, many of Leicestershire’s leading brands, such as Kookaburra are now opting to refresh their image, to make the most of what is now possible.

“Modern sites tend to be categorised in two ways – either a means of selling products or services directly online, or simply acting as an online brochure, providing details that a customer may want in advance of contacting the business. In both cases, simple is still best, with the most complicated sites often being both confusing and difficult to use. ”


About Impact Web Solutions:

Working with ambitious large SMEs to established medium sized businesses which are based in the East Midlands, Impact Web Solutions is the largest independent web agency in Leicestershire, growing at 40% per annum. The company designs and develops websites that generate qualified enquiries and sales, delivering a tangible return on clients’ investment. Impact Web Solutions challenges clients’ understanding of what their business requires to deliver proven results and believes that a website must deliver an increase in every customers’ bottom line. It offers a range of results-oriented web services – from company brochure sites and websites that sell online to online lead-generating campaigns via both search engines and email newsletters. The business is run by a creative yet professional team which operates in a lively, upbeat environment.


Impact Web Solutions is ideally placed to help you develop and implement your website strategy. We are a 'one stop' agency offering website design, copywriting ,e-commerce, | email marketing, search engine optimisation and pay per click services.

Whether you are looking to build a new website, or develop an existing one, expand into the highly profitable area of eCommerce, develop a successful search engine optimisation campaign so you can be on the 1st page of Google, improve your Pay Per Click results, or reap the benefits of an effective email marketing campaign, we have the practical expertise and help for businesses of all sizes.

Just call us now on 0116 275 8456 for an initial discussion of your needs and to arrange a free no-obligation meeting.