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Email Newsletter Marketing - building your brand

Have you ever heard of a business getting a brand new, lovely, glossy brochure printed, and then packing them away in the bottom of a cupboard and locking the cupboard? No, of course not. It would be ridiculous, a complete waste of money.

And yet, this is exactly what many businesses do with their website. Once created, they just leave it alone and expect the enquiries to come flooding in and yet, they don't.

Ask yourself these two questions:

  • Would regular communication with your clients strengthen your relationship?
  • Does a stronger relationship usually result in more sales and improved customer loyalty?

Merchant Gourmet is a London based online retailer of gourmet food products from around the world. As well as selling online they also supply to major supermarket chains including Sainsburys, Asda, Tesco, Waitrose and Morrisons.

Merchant Gourmet currently send out an e-newsletter, to a list of subscribers, at the start of each month detailing latest products and special offers, with the chance to enter a competition to win some great products.

They have found that their email newsletter marketing consistently provides a boost in sales immediately after the launch each month, and that it also keeps the brand in the minds of their database of existing customers - encouraging further sales throughout the month.

Email Marketing Services from Studio2OnlineEffective Marketing by Email Proven Email Newsletter Marketing

Marketing by email keeps your business firmly in the minds of your clients, call us on Leicester 0116 275 8456