Hello FirstName, this month's Studio Monthly has some proven recession busting tips to show you how to thrive online during the recession. We hope you like the new simplified layout. We wish you a Happy Easter. 
 FirstName,welcome to The Studio Monthly, March 2009
Today, or not today; that is the question

What is the best day and time to send emails?

This is a question that almost always comes up when we are talking to businesses about using email to increase their enquiries and stay in touch with their customers. Believe me, this question is one that everyone (including me) would like to know the answer to. After all, what anyone who uses email wants is to maximise their open and click-through rates. So it wouldn't it be nice if there was a 'silver bullet' to guarantee the best results.

There have been, and no doubt will continue to be, regular surveys and reports on this issue. But to be honest, I haven't found any conclusive proof that a particular day or time performs significantly better than any other. In many cases, regular surveys from the same source show a different day as the best each time a new survey is taken.
I believe that there is no absolute answer to this question. However, I do believe there are some other significant best practices to consider when you are planning to send email.

Some proven Email best practice tips

Too often we come across businesses who give us that knowing look when we talk to them about using email as a sales and customer retention tool. A typical response is, 'Oh, we've tried that and it doesn't work.' Or, 'We sent out 10,000 emails and heard nothing back, it's a waste of time.'

In truth, when we dig a bit deeper, we usually find they decided to 'have a go' at using email as a marketing tool, rather than setting up a proper email strategy.

Well as with most things in life, if you're going to do it, you might as well do it well. So, with this in mind, over the next few issues, we will look at some basic but vital areas of best practice to allow you to get the most out of your email activity. Because when you use it properly you will find that it is the most cost effective method of marketing you can use.

So click here for 5 proven tips to help you decide when to send your emails.

Find more about how our email marketing solutions can increase your enquiries and cut your costs here or ring us on 0845 6187342

Get in touch here

7 web design mistakes to avoid... Quote of the month...
Use clear links in website navigation
Use easy to read text
Allow users to resize the font size
Use SEO friendly page titles
Avoid using advertisements
Consistent design throught your website
Engage your website visitors
Find out more about these tips here
Putting money into email marketing during a recession is a great opportunity for smart individuals who know how to capitalise on an opportunity to do really well.
- Raj Khera (Email Marketing Guru)
The Launch Pad

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3D Sports

First established in 1971 as mail order cricket equipment specialists, 3D Sports has become one of the UKs leading online cricket equipment suppliers. They currently supply over 1,500 different items of cricket equipment. So, despite the mixed fortunes of the England cricket team, if you are a fan of leather upon willow and you can feel the sun on your back already, this is the website for you!


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