5. Sacha's Web Tutorial.
Maximising your website visibility
Despite being an old dog I'm always up for new tricks. I've recently been
chewing (and slobbering!) over the pro's and con's of natural search engine
optimisation (SEO) and pay per click (PPC). Although SEO is the way to go as a
long term strategy, PPC certainly has a place for more tactical internet
marketing purposes. In other words, they are complimentary rather than being in
direct competition with each other.
Just to clarify for any internet pups out there, natural SEO results are what
you see on the left hand of a Google search page, whilst PPC (Google Adwords)
are what you see at the top and to the right of a search page.
Effective use of Google Adwords
There's more than meets the eye in setting up, writing, targeting and
managing a really effective Adwords campaign - that's why you need experts like
The key issue is space. However, a few tips can start you on the road of
really making a difference to your Adwords campaign.
> Learn more about 3 tried and tested tricks of the trade.