July 07 Newsletter
, and welcome to a glorious Summer July newsletter, making
up for the fact that you're still in the UK/Atlantis....
Studio 2 Online to Increase By 50%
This is an exciting time for Studio 2 Online,
as we have realised the need for additional members
of our little family will result in us outgrowing
our current premises!
So by the end of this
(non-existent) Summer we will be double the size
and will have moved into spanking new premises – with
are currently on the hunt for:
An additional Account Manager to take
on new projects and to allow our current account managers
more time with existing clients and projects.
A Project Manger to create more efficient
schedules and ultimately turnaround projects a lot
A Technical Manager to advise Account
Managers on all technical issues for new and old projects;
resulting in a better understanding of your requirements
and how to meet them.
An experienced Web Designer / Developer and Developer
/ Programmer to
take on the more difficult parts of technical projects
and ease the workload in the studio whilst passing
on skills to our junior members of the team; creating
an experienced team working hard for you.
e-Newsletter Manager Logins now available!
Newsletters are an integral customer contact tool
and we can make this contact even easier to manage. Using
our e-Newsletter Manager you can:
- Add subscribers
- Delete subscribers
- Manage/segment email lists
- Send plain text or html emails
The new service will allow you to view the number of new
subscribers and the number of un-subscribes each time you
send a communication and should you have the capability
in-house, to send your own newsletters – as many
times a year as you like. Of course we are more than
happy to design the newsletter for you if you don't
have the in-house capability and indeed carry out the entire
project; but this system allows you to have complete control
if you want it.
For those that require further statistics on click through
rates, (the statistics that show which articles are being
clicked, by who and when) this report is available for
a small fee. These reports will allow you an insight
into who, where and what your recipients are interested
in reading; always helpful when compiling future communications.
Your log in and password
will arrive in your inbox by next Wednesday; should
you have any questions about this service or would like
to sign up for the clickthrough reports, please call your
Account Manager on: 0116 2425811.
ALL E-commerce Customers -
Switch to Maestro
Like many UK brands that have been replaced by
its European counterpart, (We still call it Jif
-not Cif!) Switch
has now been replaced with Maestro.
for the change of course is synergy internationally for
Mastercard; a spokes person for the company said:
"In a world where
people travel more and do more business abroad, it makes
sense for debit cards to have a single, internationally
recognised name - that's why we decided to move to Maestro."
Unless you have a separate e-commerce agreement your terminal should be updated
with new software, but if your site sports the Switch logo – it will need
changing to the Maestro logo.
For help in making the change, call Studio
2 Online on: 0116 2425811.
Get Up Close & Personal
Month Studio 2 would like to introduce you to
a member of the team to promote personal contact,
so that you can really get to know the people
behind the work we do;
This month Mechelle
speaks to Matt Broadley, our lead programmer and
developer on systems and e-commerce websites.
Mechelle: What's your Favourite film?
Matt: Too many choices to possibly just name one. Fight Club,
Superman II, American History X, Old School...You’re my boy
Mechelle: What is a passion of yours/hobbies?
Matt: Football, football, football. Playing it, watching it,
reading about it, talking about it. It’s all good. I’ve
also recently rediscovered my love for cricket and
enjoy a bit of golf, but unfortunately the weather
has held those back a bit this summer.
Mechelle: Who are you inspired by?
Matt: People who are successful in business, those who live their
lives selflessly to make other people’s lives better.
Mechelle: Pet Peave?
Matt: A tough one! Yesterday my pet peaves were letting agents
and mobile phone insurance companies but this list
changes on a daily or sometimes hourly basis.
Mechelle: Songs on your MP3?
Matt: A wide variety of music from Indie to Drum & Bass. This
week I have mostly been listening to Wolf Parade, Klaxons
and Kings of Leon.
Mechelle: Last thing that made you laugh out load
- keep it clean!
Matt: Probably Sasha. She amuses me most days
with some sort of crazy antics.
Mechelle: What are your aspirations?
Matt: To retire by the time I’m 35. It used to be 30
but sometimes you need to be realistic.
M: If you were a superhero, who would you be?
Matt: Roy of the Rovers.
Brands Re-commission Studio 2 Online for Their Corporate Websites
Graham Gardner and Kookaburra Reader Ltd have re-commissioned
Studio 2 Online to produce their main corporate websites
after designing online catalogues for both brands.
2 Online's Managing Director, Giles Button said,
are delighted that two leading local brands have returned
after completing online stores for both companies last year;
it is an honour and a great compliment to us as a company
and the team in the studio that two such companies entrust
their main corporate sites to us."
Studio 2 Online produced Grahame Gardener's Vitalitywear
last year, which in technological terms was one the most
ambitious e-commerce projects undertaken; and are now working
to produce an online schoolwear store and the Grahame Gardner
main corporate website.
Kookaburra Reader Ltd first requested an e-commerce store
as an extension of their successful offline catalogue, 3d
Sports www.3dsports.co.uk which
then led to the development of 3d ground website www.3dgroundequipment.co.uk,
(offering an array of ground cricket equipment) which has
led to the re-design of the main corporate site.
Elliott, Managing Director of Kookaburra Reader Ltd said:
…"We wanted to
work with a professional, local business which had the resources
of a larger agency and was able to deliver not only an excellent
website that we could self manage but excellent Google page
won't find promotion like it – if you are spending
cash on SEO, this is for you!
Studio 2 Online are launching their new
Search Engine Optimisation packages, the first
of their kind as we are offering guaranteed promotion
packages work on a category basis and will suit every
Whether your aim is to be No.1 or just to achieve
search results and brand awareness, we can help.
We have packages starting from as little as £125
per month* and have already achieved excellent results.
Andy Lewis of Associated Stairlifts said:
"Even with our online sales increasing, we are now saving over £1000
per month on advertising. All thanks to the fantastic work Studio 2 Online
have done in getting our website to the top of the search engines…"
*Set up costs apply in addition to monthly payments.
Time on the Continent
Online marketing spending in Europe will double
billion in 2012, from about €7.5 billion in 2006, according
Research's "European Online Marketing Tops €16
Billion in 2012" report.
The study covered France,
Germany, Italy, the Netherlands, Poland, Spain, Sweden and
the UK, and included surveys of both consumers and marketing
Marketing spending had been slow in Europe, but over
half of companies set their 2007 budgets higher than their
actual 2006 spend. E-mail, search and display advertising
were also projected to account for 18% of European total
media budgets in 2012.
The shift in ad spending reflects changing
consumer behaviour. Over a third of online Europeans are watching
less TV because of their time online.
As for the ads, over a third of online consumers did not
mind advertising as long as it was relevant to them.
This change in budget distribution will see a greater investment
in online marketing in the next 5 years with a much more targeted
approach mooted by marketing analysts; a prospect that excites
agencies like Studio 2 Online.
The realisation that a website is no longer just an online presence; but is an
important sales tool essential to the marketing mix will undoubtedly result in
a requirement, (for most small-medium) companies to update and re energise their
sites and search marketing efforts to stay one step ahead of their competition.
in Four Web Merchants Do Not Know Web Shopping Laws
Most internet shoppers do not know about
their right to cancel and 28% of UK-based online
traders are not aware or only slightly aware of
the laws applying to internet shopping, according
to a report published by the Office of Fair Trading
While 56% of internet shoppers surveyed did not know
about their right to cancel under the Distance Selling
Regulations, 29% did not know where to turn to get
advice on their rights.
The OFT estimates that by searching more effectively,
shoppers could save £150 million to £240
million each year. The report also suggests that shoppers
are hindered by "unexpected additional charges
which are sometimes added in the latter stages of
a purchase." It reckons that shoppers pay £60
million to £100 million a year in unexpected
Two-thirds of UK-based traders had never sought advice
on internet shopping laws, according to the OFT's
research. More than one-fifth of sites examined by
the OFT failed to provide an email address, a requirement
of the E-commerce Regulations.
The OFT also commented on the legal regime that derives
from European Directives.
"These laws appear broadly fit for purpose at
present," it said. "We did, however, identify
a number of areas where they may need to be revised
to take account of how internet shopping is evolving.
We have brought these to the attention of the European
Commission, who are currently reviewing how they might
need to be improved."
Its report did not specify which areas need revision.
The UK internet shopping market is estimated to be
worth over £21.4bn, and last year over 20 million
people shopped online with nearly a third of them
spending over £1,000, according to the OFT.
The OFT said it will announce a strategy by the end
of 2007 to raise awareness of shoppers' rights, as
well as other issues such as effective search, risks,
redress and protections.
Taken from www.out-law.com
Case Study: Rutland Mobility
Rutland Mobility are a REAL
Mobility store with an outstanding website.
A family run business with over 20 years experience in the mobility products
market that prides themselves on excellent customer service and unbeatable product
The firm offer a Price Promise guarantee that if you find any of their products
anywhere else cheaper – they will match that price and a warranty on ALL
With plenty of products to view online and in store Rutland Mobility can provide
excellent products and competitive prices with many satisfied customers.
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