May 07 Newsletter
, and welcome to our (slightly delayed!) May round-up of the
hectic lives of Studio 2 and other fun. We really pull these
back a bit, so they're at least in the same month, honestly.
May's Client Forum
We would like to extend our sincerest
thanks to all that took time out of their busy schedules
to attend our second Client Forum last week. We knew
we would be faced with a challenging but rewarding
day and boy were we right!?
The feedback received on the day has proved
invaluable to our business, and the way we deal with
things in the future will be directly re-defined by
that day, so a genuine thank you to you all.
Starting next week,
we will be sending out a weekly
email for every active project. This
email will contain a list of all actions for a project,
showing which actions have been completed and which are
still outstanding. This we hope will help show our progress,
and also help clients understand when we are waiting
Following the project email, we will
be holding a scheduling meeting on Wednesday
mornings to firm up the week's schedule. Account managers will
then call each active project's contact person on Thursday
to go through activities that have been scheduled in
for that week.
This new procedure along
with many other little tweaks will make a more
approachable, transparent and efficient Studio
The next Forum will be held in September, and
we hope that those that attended this month will
return to measure the improvements? And those
of you that couldn't make it this time, we hope
that you can make it next time because we can't
change, if you don't tell us how to!
Within a month all clients will be issued with
a user name and password that will allow you to log
in and see each case that has been raised, the progress
made, and the target date for it to be completed.
In addition to simply
monitoring the cases we've
raised for you, you will have the ability to raise your
own cases that will be sent automatically to support, and
dealt with in line with the SLA you have in place. This
facility is by no means to replace the personal contact
we know you enjoy with Kieran; but it will help those clients
that are pushed for time or that like to have control over
As a result of the client forum, Account Managers
will be given a list of all outstanding cases for their
clients. This will help ensure that cases are responded
to quickly and efficiently.
Your username and password will be with you shortly.
Get Up Close & Personal
Month Studio 2 would like to introduce you to
a member of the team to promote personal contact,
so that you can really get to know the people
behind the work we do; This month we
attempt to unravel the enigma that is our in house
design genius: Paul
Bradley, otherwise known as Bradders!
Mechelle gets up close and personal.
M: What’s your Favourite film?
P: Well, sadly and fairly obviously, the answer is
the Lord of the Rings trilogy. But I like lots of other
weird and wonderful things including Japanese horror,
80's comedies, low budget independent films, lots of
M: What is a passion of yours/hobbies?
P: I play badminton and go to the gym to cover the
health bases, in my spare time I find myself doing
DIY; although since owning my own home for a year
or so, I’ve rapidly found out that actually DIY drives
me insane. It's a good job I've got an understanding
Dad. I also enjoy making scale model cars, playing
on my Megadrive and Super NES, drinking beer in a
social setting, and reminiscing over my extensive
vinyl collection of mid 90s German trance.
M: Who are you inspired by?
P: I'm inspired in a work sense by everyone I
read about in each issue of Computer Arts. In a personal
sense I'’m inspired in different ways by everyone
I ever meet!
M: Pet Peave?
P: People who cant use apostrophe's correctly.
M: Songs on your MP3?
P: MP3? man, I still listen to old school CDs. My musical
tastes are famously random, but genres I actively listen
to are: emo/nu-metal, 80s, 90s german hard trance,
megadrive music… so anything from Erasure through Enter
Shikari to Enya and back again. If it bleeps there
is a greater chance of me liking it than not.
M: Last thing that made you laugh out load
- keep it clean!
P: Recently been enjoying Garth Marenghi's Dark
Place, and The Mighty Boosh on DVD.
M: What are your aspirations?
P: This is pretty serious stuff… er, I aspire
to be the kindest, happiest, funniest person I can be,
and I hope that everyone I meet in life could call themselves
a friend of mine.
In the world of web design, I find it easy to aspire
to be better than I am, as you can always find someone
who has designed something better than yourself, no
matter how good you get. Hopefully I’m doing alright
M: If you were a superhero, who would you be?
P: Spiderman could be good, but I'm scared of
heights, so maybe not...
Partner Spotlight: Concentrix
Concentrix are leading
UK independent Customer Relationship Management (CRM) specialists.
They provide highly effective CRM Solutions which really
improve businesses and give an excellent return on investment.
Concentrix services include:
- Supplying CRM software
- Business process improvement
- Sales and marketing system design
- CRM training
- Upgrades and Technical support
Concentrix are the suppliers
of Studio 2 Online's CRM system which has made a dramatic
difference to our business.
To see the difference they can
make to you, log onto www.concentrix.co.uk for
Sasha’s web advice
blog or not to blog, that is the question:
are blogs important?
They are great tools for communicating. They create
an open, honest, up to date dialog with an audience
and although the author is leading the conversation,
it is open to comment and feedback.
Who uses them?
Who doesn't? Intel's CEO Paul Ottellini uses a private blog for employees only,
but most major companies such as Microsoft, The Guardian newspaper and Dyson
(to name but a few) use blogs to create transparency or to gain feedback as part
of their R&D.
Can they be utilised?
Yes. Whether it's an internal blog to keep everyone up to date on the latest
project, an external blog whereby employees can share ideas and feed from one
another in the R&D of your products, or using them to seek the advice of
your clients directly on your brand or product range, this medium shouldn't be
Not a Natural communicator?
For a blog to be successful it is important that it's interesting and well written;
but this doesn'’t always mean grammatically correct. A good corporate blog
should be open and conversational and not a showcase for your straplines and
corporate statements. If you are the MD of a company and conversational communication
is not your forte, pass the blog to someone else.
A Blog awareness
Spread by word of mouth, they must be accompanied by links on established blogs
and some good recommendations from established blogs. Most important of all,
the company blog has to be interesting and informative and sometimes that takes
time to build true followers - and time is money.
You could use your blog to position you as industry experts or a rich resource
of information where your competitors fail.
The only true cost of a blog is time
Write one entry a month that is interesting, and the comments will feed the dialogue
for a month - until the next entry. Of course the key to a good blog is open
dialogue and therefore results in more than one entry a month, but that doesn't
have to be an hour a day, once a day or even a few times a week for an open,
honest dialogue with their clients or staff, or both. Not every company should
blog, but those that can, should!
What is Email-Anywhere?
Put simply, it's a web page that allows
you to view all emails sent to you in the last two months,
even once they have been sent to your main mailbox.
you can check your emails at home or work through Outlook,
or on a laptop anywhere in the world through your internet
All our email customers can use this facility;
just go to the web page www.emailanywhere.co.uk and
login with the same username and password you used to set
up your outlook mailbox.
Golf Day Fun
Studio 2 Online attended a Golf day
as part of the Leicestershire Chamber of Commerce tournament
We didn't win, as a team anyway, but
one of our guests Mr Jonathan
Norton won the singles competition
(pictured third from the right of the picture below) and
we all had a great day all round. One team member got the
best start to his base tan thanks to the unexpected sunshine
like to thank the Chamber for a superb day and to those
that joined our teams to prove that you don’t
have to be a whizz at golf to enjoy the sport!
Contact who? you? yes me!
at Studio 2 Online we work hard to ensure that all client
correspondence is handled by your account manager and
the reasons for this are twofold:
1. We like you to have one point of contact that knows
everything about your project/business/needs and requirements.
This enables us to provide a level of service you
may not receive with other agencies. We believe that
this line of communication is most effective for our
clients and results in projects being managed correctly
at all time
time of the studio staff is managed by the account
managers, and from this week onwards will be arranged
week by week in the scheduling meetings. With no control
over the work they carry out day to day, individual
tasks have the potential to throw out the entire week
3. One point of contact means that your project
is up to date at all times and with the account manager,
one person that has ALL the information
rather than fragmented pieces ensures that we can
keep to our timelines. Individual case queries
may be handled by some of the studio staff periodically, but if you do have any questions, queries
or concerns, please talk to your account manager,
that’s what they are there for.
Online Tile Centre
Online Tile Centre are an established retailer
that provide every tile you'll ever need. Their
aim is to provide you with the tiles you require
in the best time possible, whether that's
ceramic, natural stone, porcelain, mosaic and glass
tiles for commercial or domestic use we'll
"We choose Studio
2 Online because out of three design agencies that
we contacted they came across as the most professional.
Studio 2 Online have had experience of online selling
themselves and were able to highlight some of the
pitfalls/problems that we may encounter in the future
thus enabling us to adjust some of the strategies
that we were going to put in place.
Along with this the communication from Studio 2
Online was first class - the telephones were answered
promptly and politely and any queries that I had
were dealt with in a very short period of time.
All in all I felt that I had no option but to choose
Studio 2 Online out of the three possible agencies."
MD, Online Tile Centre
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