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Press Release - Local Business Heavyweights Seize Landmark Anniversaries

Press Release.....29th May 2007


Local Business Heavyweights Seize Landmark Anniversaries

Grahame Gardner (100) and Earl Shilton Business Society (150) Celebrate 250 years in Business With New Website Launches

Major Leicestershire businesses Grahame Gardner and Earl Shilton Building Society are celebrating their respective 100 year and 150 year anniversaries with new websites, created by Impact Web Solutions, the largest independent web agency in Leicestershire, marking these major events with fresh, contemporary designs.

Both websites reflect the changing needs of online users and take advantage of leading edge functionality available.

Leicester-based designers, manufacturers and suppliers of high quality uniforms, Grahame Gardner (www.grahamegardner.co.uk) utilised the firm’s 100 year anniversary as the perfect opportunity to launch a fresh new style to reach out to new and existing customers. An essential ingredient of the company’s marketing activity, the website enables clients to browse collections at their leisure and now, for the first time, to order garments at their convenience 24/7.

Established in 1857, the Earl Shilton Building Society (www.esbs.co.uk) offers mortgage and savings products both directly to consumers and via brokers. The new website, which is to be launched in advance of the organisation’s 150th AGM in July 2007 offers a ‘virtual branch’ where potential customers can view products around the clock. In particular, Impact Web Solutions was briefed to include a section where brokers can download application forms and to optimise the site for search engines.

Katy Brocklehurst, of Grahame Gardner commented:

“The e-commerce function is definitely one of the most important innovations on our site. It is the first time Grahame Gardner has incorporated such a function and it is already proving to be very beneficial, helping us to provide a better service to our customers. Having reached 100 years is a huge landmark for our business and we’re delighted that we’re able to do so with Impact Web Solutions.”

Alan Carvell, of Earl Shilton Building Society added:

“Although the Society is in its 150th year, this new site demonstrates that the Earl Shilton Building Society is forward-thinking by communicating the clarity, modernity and efficiency of the customer experience which is provided on a daily basis to our members.”

Giles Button, MD of Impact Web Solutions, commented:

“It is a huge privilege to be working alongside two major local brands that are enjoying such significant milestones in their organisation’s respective history. With new online functionality springing up each year, this proves that even the most traditional of businesses must continue to look to the future to retain their competitive edge.”


About Impact Web Solutions:

Working with ambitious large SMEs to established medium sized businesses which are based in the East Midlands, Impact Web Solutions is the largest independent web agency in Leicestershire, growing at 40% per annum. The company designs and develops websites that generate qualified enquiries and sales, delivering a tangible return on clients’ investment. Impact Web Solutions challenges clients’ understanding of what their business requires to deliver proven results and believes that a website must deliver an increase in every customers’ bottom line. It offers a range of results-oriented web services – from company brochure sites and websites that sell online to online lead-generating campaigns via both search engines and email newsletters. The business is run by a creative yet professional team which operates in a lively, upbeat environment.


Impact Web Solutions is ideally placed to help you develop and implement your website strategy. We are a 'one stop' agency offering website design, copywriting ,e-commerce, | email marketing, search engine optimisation and pay per click services.

Whether you are looking to build a new website, or develop an existing one, expand into the highly profitable area of eCommerce, develop a successful search engine optimisation campaign so you can be on the 1st page of Google, improve your Pay Per Click results, or reap the benefits of an effective email marketing campaign, we have the practical expertise and help for businesses of all sizes.

Just call us now on 0116 275 8456 for an initial discussion of your needs and to arrange a free no-obligation meeting.